Why Your Business Startup Should Use Google Ad

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Why Google Ads?

Google ads are a marketing tool that has been changing the online marketing industry. It is an efficient, veritable and successful tool in driving traffic to a website and lead generation.

Many business start-ups ignore using this tool, as they do not know its benefits. In this article, we will show you six reasons why you should start using Google Ads today for your business.

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It's Good for Local Marketing

If you are a locally based business Google Ads offers you location targeting option. Adwords give you an option to select an area and position your business to be seen by the locals. 

You can streamline your targets into a specific location within the area.

Google Ads are Flexible

This marketing platform is suitable for all kinds and sizes of businesses. You can use this platform alongside other software, or marketing platforms. 

Budgets can be set according to how much you have a certain type of advertisement. 

Check out our article about how long it takes for backlinks to show effect on Google.

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Drives Traffic to Your Website

Your website is bound to experience an increase in traffic and lead generation if the Google Ad is properly set up. Google Ads lets you target an audience that is looking for exactly what you have. This gives you an upper hand to position your e-commerce website so that only people searching for your products or services are targeted.

Google Ads Creates Room for Retargeting

After customers purchase your product or service, you won’t have them keep on coming back. Google Ads helps you with this by showing previous visitors to your e-commerce site ads if your brand. 

This keeps reminding them of you. After a customer had visited your website, a cookie attached at the back-end of your site is saved on their browser. You will be able to target your ads to them when they are the Google search engine or other Google platforms.

Enables You to Track Results

One a dashboard you will get options to track and measure your results.

You can monitor traffic driven to your website, lead generation, Return on Investment, keywords and more.

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There you have it! Above are some reasons why business startup should use Google ads.

Google Ads is an effective tool to reach a target audience, drive traffic to your website and increases sales for business start-ups.