Why SEO Rankings Do Not Always Tell the Whole Story

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Not Ranking On Google Yet?

Many SEO marketers will work hard to get a better spot in the search engines rankings but will not see a reflection of this on their website. SEO rankings being the success of your site are no longer the case. There is a lot more to this than the eyes meet.

What could be doing wrong if you have a better SEO ranking and your website is not successful as expected? Let us take a look at them.

keyword research

You are Using Wrong Keywords

When your website is not generating leads as expected it could be that you are not using the right keywords.

Keywords are important SEO tools as it makes search engine users locate you using a particular word or phrase. Not making enough keyword research makes you target the wrong keywords. Check out this article about how to use keyword research to improve your search rankings. This will help ensure that you are using the right keywords.

Broken Website

 

One of the factors that ruin lead generation when your website is visible enough on the SERPs is having a broken website on the technical aspect. Poor website design or slow page loading speed can dissuade visitors from visiting your website and taking desired actions.

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broken website conversion

Conversion Disabled

 

Your SEO marketing means nothing if your website is not configured in a way to convert the traffic into some cold cash. One of the ways many website owners fell short of this is by not including a call-to-action button on their website. Users are thronging in but the landing page does not interactive elements to help them with a solution to their needs.

Use of Irrelevant Content

 

Poor content on your website does not help in converting visitors. Quality content engages and encourages users to visit your website with the assurance they will find what they are looking for.

NO USE of google analytics

Analytics is important to weigh the progress of an SEO campaign. It enables you to monitor some areas of your website that are doing fine. With this tool, you will be able to create a better SEO marketing strategy.

There you have it! Above are some reasons why SEO rankings may not always tell the whole story. Keeping an eye peeled out for any of these ensures that there is no hitch in the SEO marketing of your website.